Hugo Boss Hugo Now Eau de Toilette 125ml Spray
Hugo Boss Hugo Now Eau de Toilette 125ml Spray
Hugo Boss Hugo Now Eau de Toilette 125ml is a crisp, woody-aromatic fragrance for men, composed by perfumer Frank Voelkl and launched in 2020 as a flanker in the iconic Hugo Man family. Bright lemon zest and cardamom up top give way to a refreshing icy heart of mint, lavender and watery notes, before settling on a clean Haitian vetiver drydown.
About Hugo Boss
Hugo Boss is a German fashion and lifestyle brand founded in 1924 by Hugo Ferdinand Boss in Metzingen. Initially a men's clothing maker, BOSS expanded into women's wear, accessories and fragrance — with the Hugo line, launched in 1993 and famous for its hip-flask Hugo Man bottle, championing a younger, edgier aesthetic.
Fragrance notes
- Top: lemon zest, cardamom
- Heart: watery notes, ice, mint, lavender
- Base: Haitian vetiver
Character & longevity
- Fragrance family: woody aromatic / fresh
- Mood: energising, contemporary, masculine
- Best for: daytime, the office, summer wear
- Sillage: moderate
- Longevity: 5–7 hours on skin
- Perfumer: Frank Voelkl
Who it's for
Best for younger men and existing Hugo fans who love clean, icy aromatic fragrances — perfect for the office, travel, the gym, summer wear and warm-weather dressing.
How to wear it
- Spray onto pulse points: wrists, the base of the throat and behind the ears.
- Allow to dry naturally — avoid rubbing the wrists together.
- Mist over freshly-washed clothing for a longer-lasting trail.
- Layer over an unscented body lotion for added longevity.
- Store away from direct sunlight and heat.
Specifications
- Size: 125ml
- Concentration: Eau de Toilette
- Format: Spray
- Gender: Men
- Brand: Hugo Boss
- Range: Hugo Now